17 Mayıs 2008 Cumartesi

Advertising: Manipulation or Information?



Advertising has become a common device for sharing information with others. We can see advertising all around us,; like on television , in newspapers, on cars, at stores, at school et cetera. There is no doubt that it is the best way to get a quick result from, like if you want to sell your car. The only thing you have to do is to put a paper with the information about your car on the car's window. While you are driving in the city, or you are staying in traffic the other people will read the advertising and will call you, if they are interested. It works the same way on television. While people are watching their soap opera they are forced to watch the advertising on television when the brake comes. The advertising on television have a manipulating factor, which is color. On television everything looks shiny and great so that the watching person gets the feeling to buy it. In addition to this, the person who makes the advertising tries to convince the TV watcher that the object, which he/she promotes is a really useful thing that will make the buyer definitely happy. After having bought the object, the buyer gets disappointed because it does not look like what he/she has seen in the advertising. It is not shiny and it has not the special thing, which the promoter talked about.
The manipulation of advertising can be a real problem. We often see women on television, which look great and always have a good form. A lot of teen-age girls try to imitate those women, by making diets. Sometimes they do not stop loosing their kilos and it this leads to bulimia or anorexia, diseases that are threaten heavily.
Therefore, the people who make advertising should be more conscious about the effects it could have and the other people should not believe in everything they see.

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